More Pitchfork coverage…

Posted on July 19, 2010

Pitchfork updated their site with photo galleries from the 3-day festival. They also interviewed Robyn, check out what she said!

Pitchfork: You’re back in the U.S. What are you excited about?

R: I’m excited to tour. I mean serious. I want it to feel real and authentic, even though it’s pop music. I think the live thing is important for that because it brings a connection for people that I don’t think a lot of times you get with pop music because you get it in big venues. But we’re trying to do something more playful.

My audience is kind of the same everywhere. It’s this weird mix of people. People that knew me from before, but also mixed with lots of new kinds of people. And it’s the same thing here in America which is so striking to like go to Berlin and then go to London and then go to New York and see the same kind of crowd.

Pitchfork: You were at Roskilde. I saw you there a couple years ago. They are so vocal in Scandanavia too right?

R: That’s the one place where– actually in Sweden it’s like that too. But I think Roskilde is the only place outside of Sweden where I get that kind of response, except for here. The UK, I’ve sold more records there than anywhere else but it’s a different kind of audience. They’re a little trickier but here it’s just like [makes a noise] you know? Even if it’s a small club, people are still into it.

Pitchfork: Recently you covered Alicia Keys. What do you like about her?

R: I like that song. It feels like she listened to Prince. I totally have those songs too where you hear Prince but she did it in this good way that I liked. So I just wanted to pick up on that you know?

Pitchfork: Can you talk at all about what’s coming up?

R: I just finished mixing the next album. It’s just kind of sent off to the factory. It has more of the traditional pop songs on there, but the productions are still in the same world as the first album [Body Talk, Pt. 1] so it’s definitely connected. It’s meant to even have a little connection back to like “Show Me Love” and stuff like that. It’s not ducking from the pop thing at all. So it’s full on it’s like [makes a noise].

Pitchfork: Who do you like in Sweden? Do you listen to anybody else? I mean the Knife you worked with before.

R: I listen to a lot of Swedish music actually. I’m really excited to hear Lykke Li’s new album. I don’t know what she’s up to but I think that’s gonna be really fun. There’s a Swedish girl, a rapper called Mapei. She’s done some stuff with Major Lazer and she’s like a new– it’s always bad to compare people– but she’s like a new Neneh Cherry in a way.

There’s also this production duo called Savage Skulls that I worked with on the new album. They are also kind of in that Major Lazer world. They really like took that into a Swedish kind of context and they’re doing that kind of club dance music but it’s very, very– they’re not afraid to go Euro or go kind of kitsch but in a really nice way. I really like them.

Pitchfork: What else are you excited about, being back in the U.S.? Is it different in any other way this time?

R: It’s nice for me to come back and connect to what I built with the last album and the plan is to come back here and tour with every album so that it’s a continuous thing. I hope to just build on what happened here the last time– all the love I’m getting from this very natural place. It’s not filtered through a pop industry that I don’t feel connected to. It’s really, really nice. I’m just enjoying it really.

Pitchfork: I guess that’s what fascinates me, hearing you talk about it. I love, in a connection with Alicia Keys, when it feels really real but it’s still accessible to everybody. There’s not much music that’s like that. What is it about that for you that really draws you to that kind of music?

R: I think that when that happens, when that real thing is there it isn’t about the genre anymore. It’s more about the sincere pop quality and I think for me that’s what I always drove for when I listened to music, whether it’s like the things I grew up with like KLF or Technotronic or Neneh Cherry or if it’s things that are going on right now. I think that’s what it is to me, and it’s never about the commercial pop perspective, it’s about the place it comes from and the artist that does it. –Marc Hogan

Source: Pitchfork

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